Friday, 1 February 2013

Adaptaion: Pitch feedback and slogan ideas 1

After presenting my ideas and the development of my project, it was suggested by all that since this is a campaign aimed at children to never fear of the dark, a slogan was needed to make it catchy. I'm not very good at coming up with these but I gave it a go and here are some slogans that I came up with:

"You're never alone in the dark"

"Hide under your blanket, your blanket is magical, nothing can get you in your magical blanket."

"There's nothing to be scared of little light..."

"All they need is...Light!"

"Have a light makes a good night"

"Sleepy Kings and Queens should never be scared of monsters."

"Sleep away from the monster"

"You're never scared when you're in bed"

I've also taken some campaign images on their slogan as influences.


  1. 'You're never alone in the dark' scary!!!! :(

    1. Whoops!! Kinda went overboard on that one after watching "Are you afraid of the dark" tv show. :S